Wondering where to take your vacation this summer? The Conseil économique et coopératif de la Saskatchewan (CÉCS) hopes to convince part of the Francophone and Anglophone populations of Saskatchewan to explore Fransaskois communities and businesses. For this purpose, the CÉCS has called on Marchildon Media to set up and execute a province-wide digital marketing campaign using social media to increase the visibility of Fransaskois tourist attractions.
The #ComeDiscoverUs project is the first initiative of its kind in Saskatchewan. The CÉCS has secured funding from Western Economic Diversification Canada (WEDC) to support businesses and communities during the time of the Covid-19 pandemic. This funding is intended to organize activities or services as well as set up a long-term strategy.
Last summer, the advent of Covid-19 strongly influenced the habits of holiday planners. The lockdown resulted in many Saskatchewan residents opting to vacation within the province instead of exploring more distant destinations. It is in this spirit that the CÉCS set up the “Come Discover Us!” project which aims to showcase the attractions of Fransaskois communities in order to promote local tourism.
The objective of the digital campaign will be to place attractive ads in front of individuals who are interested in Saskatchewan’s Francophone community and who would like to discover the tourist attractions of one or more of these communities in person.
The CÉCS has been interested in tourism for several years as a tool for economic development in Fransaskois communities. CÉCS’ Executive Director Kouamé N’Goandi explains that the Fransaskois community has a lot to offer: “Each community has its own history, its own culture to offer visitors. Each of them is anchored in a region of Saskatchewan that is rich in tourist attractions, magnificent areas that remain to be discovered. Why not do it in French?”.
Marguerite Tkachuk, Project Lead, explains that the idea of this three-month campaign is “to be present where the public hangs out and entice them to want to explore French-speaking areas during their holidays”.Digital media expert, Michel Marchildon plans to target groups of people who are interested in French, but also travel, culture, hiking and camping. “My goal will be to give them a taste of the province’s Francophone destinations. Then it’s up to communities and businesses to welcome them and help them discover their part of the country in French.”
The current project has attracted twelve participants: seven communities and five businesses. These are the communities of BDS (Bellevue, Domrémy and St. Louis), Debden, Gravelbourg, the Battlefords, Ponteix, Saskatoon and Zenon Park. At the business level, the list includes: Champêtre County (St. Denis), La Belle Patate Bistro, Les Archives de Bellevue and Chez Nous B&B (Bellevue), and the St. Louis Historical Society (St. Louis).
“Fransaskois basket” prize draw
The #ComeDiscoverUs campaign will seek to suggest to Internet users the best Fransaskois destinations to visit. Interested parties will also be invited to enter the draw for an impressive basket of Fransaskois products valued at three hundred dollars. The draw will take place on June 10.
To help get everyone into vacation mode, the CÉCS will be launching a “Come and discover us!” vacation photo contest on May 13th. The purpose of this 3 week competition will be to help others “discover” their favorite Fransaskois destinations. The 3 weekly “Photo of the week” contest winners will each win a surprise Fransaskois product. Although the emphasis is on photos of Fransaskois tourist attractions, all vacation photos taken in Saskatchewan are welcome.
For more information on this project, please contact one of the Economic Development Advisors:
Telephone: 306 812-6370